ABOUT

Strategic marketing professional with 10+ years of increasingly responsible experience in both the CPG and B2B markets gained with Barilla America, Pepperidge Farm, Seagram Beverage Company, World's Finest Chocolate, AT&T Solutions, GCI Group and Kraft Foods.

 

• Consumer products experience in both the food and beverage industries, including PLA.  Consumer expertise includes innovation and new product development, marketing strategy, branding, positioning, segmentation and targeting, consumer insights and market research, marketing plan development, advertising and media, consumer promotion, packaging design and new media.

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• B2B experience in the manufacturing, entertainment, telecommunications and sports industries. B2B expertise in marketing strategy, branding, positioning, consumer insights and market research, marketing plan development, corporate communications, public relations, advertising and media.

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• Successful track record of growing sales and profits, increasing market share, strengthening brand equity and developing new products.

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• MBA from Stern School of Business. (NYU), BS from Mount Holyoke College.